BORUSSIA DORTMUNDGmbH & Co. Kommanditgesellschaft auf Aktien, Dortmund CORPORATE STRATEGY Borussia Dortmund pursues the objective of • Germany continues to be one of Europe's largest defending its position in the top flight of the football markets, although it lags behind certain Bundesliga and sees itself well on the way to other European markets, such as the UK, in accomplishing that goal. terms of media exploitation rights. This means that Germany has major growth potential. As the first listed German football company, we have expanded our financial base by exclusively marketing All financial activities of Borussia Dortmund are the rights to SIGNAL IDUNA PARK as well as by geared towards the target groups relevant to a utilising and maintaining the Borussia Dortmund football club: its fans, members and business brand more effectively. The Company will continue partners. Products and services should be tailored to focus heavily on its core business of professional to these groups as closely as possible. Borussia football and the sport's classic revenue pillars: TV Dortmund intends to use the brand potential at its marketing, advertising, match operations, transfer disposal to take full advantage of the commercial deals, conference, catering and miscellaneous opportunities inherent in professional club football activities, and merchandising. Borussia Dortmund is at an international level. confident that it will be able to further stabilise and expand its position for the following reasons: Its current business strategy can principally be summarised as follows: • Borussia Dortmund is in sporting terms one of the most successful, well known and popular • Sustainably adjusting athletic prospects German football clubs with an outstanding fan • Intensifying the promotion of up-and-coming base that gives it one of the highest average talent spectator numbers compared to other European • Increasing fan involvement football clubs. • Utilising and maintaining the Borussia • A football enterprise can only be financially Dortmund brand successful if it enjoys sporting success over the long term. In order to make its financial performance less dependent on short-term sporting success in the future, Borussia Dortmund will push ahead further with the national and international marketing of its brand name. 16th match day 17th match day 16 January 2021 19 January 2021 BVB - 1. FSV Mainz 05 1:1 Bayer Leverkusen - BVB 2:1 132