BORUSSIA DORTMUNDGmbH & Co. Kommanditgesellschaft auf Aktien, Dortmund activities and is a key indicator used to ensure that The number of criteria varies and they are thus cash flows from operating activities are sufficient exchangeable. While any one factor may be of to cover investments. Because Borussia Dortmund's relevance during a given season, this may not strategic objective is to maximize sporting success necessarily be the case in subsequent years. New without incurring new debt, free cash flow is a key media in particular constantly provides new value indicator for the club. In light of steadily growing drivers: for instance, the number of Facebook fans or transfer sums, free cash flow is thus becoming page impressions represent relatively new indicators. increasingly important. Furthermore, it is an indicator used to determine whether Borussia Measurable criteria include, for example, the Dortmund has sufficient funds to finance the steady number of season tickets sold, attendance figures dividend payments to its shareholders. Therefore, and television broadcast hours. Borussia Dortmund strives to continuously optimise free cash flow. Awards, surveys and studies represent possible criteria that cannot be measured quantitatively. Non-financial performance indicators Another "soft" criterion is the deliberate selection Borussia Dortmund's only non-financial performance of sponsors whose products and brand images are indicator is the reach of its brand. aligned with the Borussia Dortmund brand. While it is impossible to measure the reach of Borussia Dortmund's decision-makers receive Borussia Dortmund's brand, it is determined by a reports about all criteria on a regular basis. number of criteria that, when taken together, are Furthermore, taken as a whole, these are an indicator representative of the brand's reach. of the success of the Company's strategic alignment. Some of these criteria are measureable, while others are not. Nevertheless, they are a reflection Compared to the previous year, there were no of the Company's appeal. changes to Borussia Dortmund's control system. 3rdmatch day 4th match day 3 October 2020 17 October 2020 BVB - Sportclub Freiburg 4:0 TSG Hoffenheim - BVB 0:1 122 122