MANAGEMENT REPORT Development of non-financial performance indicators Borussia Dortmund's strategic corporate BVB wants to focus more closely on youth work governance is centred around its fans, and their going forward, and develop specific activities and active involvement is fundamental to the club's initiatives for young people across various business strategy. Especially in times of educational levels. In addition, the club will uncertainty and social isolation, it is crucial that continuously set aside tickets for young people we maintain and strengthen communication with that are awarded in a transparent manner. our most important stakeholder group: our fans. Progress is also being made in developing the We discussed the current situation with fans, fan club's girl's and women's football programme. clubs and fan groups on many occasions in the Doing things "the Dortmund way", the ambitious past season. These talks demonstrated how much goal is for the BVB women's team to leave local our fans continue to value the sport, the club and league football behind as they aim higher. The most of all the footballing community. team around the team is already in place. World champion and Olympic gold medallist Annike BVB wants to understand the impact that the Krahn and ex-BVB pro Christian Timm are on pandemic is having on Borussia Dortmund's fan board in an advisory capacity, while Thomas culture. To this end, an academic study was carried Sulewski has been named coach for the new team. out in March which gave fans the opportunity to share their perception of the current status of the True to the guiding principle "Borussia unites!", club, its fan community and professional football BVB once again underscored its continuing in general. commitment to combating discrimination by adopting the International Holocaust Remembrance At the same time, BVB is a big proponent of Alliance's (IHRA) working definition of anti-Semitism engaging with its fans via its numerous digital in October 2020, an important step in the fight platforms, such as the fan podcast, virtual Fan against anti-Semitism. On 27 January 2021, Council meetings and BVB's official Twitch channel. DAZN broadcast episode 5 "Never forget" of its documentary series "BVB 09 – Stories who we are". 51