Transfer Case Study: BVB in the sweet spot – accelerating high Deals potentials and maximizing their value Ousmane Dembélé Scouting 150 Sold for EUR 135m Money Multiple of 10.5x ▪ Joined BVB with the 100 age of 19 50 Bought for EUR 14m ▪ Discovered by France scouting team ▪ Left after 1.5 seasons 0 with the age of 21 2016 2017 2018 2019 2020 2021 80 Sold for EUR 64m Money Multiple Christian Pulisic BVB Academy of 128x ▪ Joined BVB at the age 60 of 16 40 ▪ Went through BVB’s 20 BVB calls up Pulisic academy teams U17 to 1st squad and U19 st 0 ▪ Called up to 1 squad 2016 2017 2018 2019 2020 2021 in 2016