Market highlights Popularity Premium content Structural tailwinds European footprint German heritage Football is the Sports media is Revenue growth Europe continues Germany is home largest and most the most premium has been driven by: to be at the to one of the popular sport in content for 1) global demand pinnacle of global largest audiences the world and broadcasters and for media rights football with the and the market, continues to football takes the and new media biggest stars and and continues to expand globally biggest share in entrants, 2) high the most dynamic grow significantly into broader the growing global caliber commercial transfer market demographics sports media investors and 3) rights segment professionalization of the business 1 2 3 4 5