FUTURE VIABILITY OF BUNDESLIGA APPENDIX SOURCE-BASED ALLO- 50 + 1 FINANCIAL FAIR PLAY CATION OF TV FUNDS Increasing fan base Protection from pursuit of individual Fair financial competition regardless and loyalty interests which are not economical of ownership structures (selfishness and vanity) Greater focus of club executives on Protection from accumulation of Promotion of reasonable financial increasing the brand value excessive debt by clubs measures taken by clubs Increasing the attractiveness Maintaining and Maintaining and improving of the Bundesliga – improving sovereignty financial stability in the nationally and internationally of the Bundesliga clubs Bundesliga