MANAGEMENT REPORT DEVELOPMENT OF THE MARKET AND COMPETITIVE ENVIRONMENT Sponsorships contractual claims of hospitality clients in particular Since the beginning of the 2020/2021 season, could not be met in full. As a result, Borussia Borussia Dortmund has had two kit sponsors. The Dortmund saw its income here decline. team wears kits bearing the logo of Evonik Industries AG in all international club competitions, friendlies Transfer deals staged abroad and DFB Cup matches, while 1&1 Five players left Borussia Dortmund in the summer Telecommunication SE is the kit sponsor for of 2020. After loaning Ömer Toprak for the past Bundesliga matches. financial year, SV Werder Bremen exercised its buy option to permanently secure the defender's Borussia Dortmund's newest official Premium services. Mario Götze joined Dutch first-division club Partner for the next five years is DEW21 Dortmunder PSV Eindhoven in the 2020/2021 season after his Energie- und Wasserversorgung GmbH. Both contract with Borussia Dortmund was not extended companies will leverage their proximity to one at the end of the previous season. Achraf Hakimi's another to further strengthen their social and loan spell also ended on 30 June 2020, at which time cultural outreach efforts in the city of Dortmund. he, too, departed Borussia Dortmund bound for Inter Milan. Dženis Burnić made the switch to 1. FC adesso SE is now the new primary and kit sponsor Heidenheim in the second Bundesliga division. André for Borussia Dortmund's youth squads. The Schürrle signed a rescission agreement with the Dortmund-based IT service provider will remain a club and ended his football career. sponsor until 2023, and from the 2021/2022 season onwards will also be the official kit sponsor for Three other players left Borussia Dortmund on loan Borussia Dortmund's new women's team. to other clubs: Leonardo Balerdi was loaned to Olympique Marseille in France's Ligue 1. After Borussia Dortmund extended its contract with its signing an early contract extension with Borussia Champion Partner ROWE Marketing GmbH early Dortmund until 30 June 2022, Immanuel Pherai was until 30 June 2025. loaned to PEC Zwolle for the current season. Both loan agreements are set to expire on 30 June 2021. In the 2020/2021 season, Borussia Dortmund also At the start of October 2020, Marius Wolf was loaned added Bybit (Wechain Fintech Pte. Ltd.) as a new to 1. FC Cologne until the end of the season. Champion Partner. Sergio Gómez had spent both the 2019/2020 and The COVID-19 pandemic continued to impact 2020/2021 seasons on loan to Spanish side SD sponsoring in the 2020/2021 season. The fact that Huesca, and Borussia Dortmund has now reached matches were mostly held without spectators placed an agreement to transfer him to Belgian restrictions on match-day advertising and the championship record-holders RSC Anderlecht on a 37
Annual Report 2020/2021 Page 36 Page 38