ANNUAL FINANCIAL STATEMENTS for the financial year from 1 July 2020 to 30 June 2021 Borussia Dortmund's sales declined by EUR 118,629 thousand year on year to EUR 186,655 thousand. thousand to EUR 323,497 thousand in the 2020/2021 TV marketing income from domestic cup and financial year and break down as follows: international competitions rose. Domestic TV marketing income remained at virtually the same Income from match operations decreased by EUR level as in the previous year. 31,956 thousand to EUR 554 thousand in financial Income from domestic TV marketing amounted to year 2020/2021. Due to the ongoing COVID-19 EUR 97,826 thousand, down EUR 139 thousand pandemic, only the three home matches against against the prior-year reporting period. Borussia Mönchengladbach, SC Freiburg and FC Schalke 04 were open to a limited number of Income from international TV marketing amounted spectators. All other matches in the three to EUR 78,698 thousand in the financial year (previous competitions were held behind closed doors. In the year: EUR 67,420 thousand). The EUR 11,278 same period of the previous year, twelve Bundesliga thousand increase resulted from the group stage, matches, one DFB Cup match and four UEFA which Borussia Dortmund finished with four wins Champions League matches had been played before and one draw, as well as from qualifying for the UEFA a live audience at SIGNAL IDUNA PARK prior to the Champions League quarter-final in financial year suspension of match operations in March 2020. 2020/2021. In the previous year, Borussia Dortmund was knocked out in the round of 16. Despite the restrictions on hospitality services and match day advertising due to the COVID-19 Unlike in the previous year, Borussia Dortmund did pandemic, advertising income increased by EUR not win the DFL Super Cup, its first competitive 8,571 thousand to EUR 106,609 thousand in financial match of the current financial year, although it did year 2020/2021. This represents a 8.74% increase take home the title in the domestic cup competition. and a 32.96% share of total sales. This increase was Income from domestic cup competitions thus due primarily to the new agreements with the two amounted to EUR 10,131 thousand (previous year: primary sponsors Evonik Industries AG and 1&1 EUR 4,729 thousand). Telecommunication SE as well as with the Income from transfer deals declined by EUR 100,584 equipment supplier PUMA International Sports thousand to EUR 23,148 thousand (previous year: Marketing B.V. that went into effect on 1 July 2020. EUR 123,732 thousand) It resulted from the transfers The holder of the stadium's naming rights, SIGNAL of Dženis Burnić to 1. FC Heidenheim and Ömer IDUNA Holding AG, the sleeve sponsor, Opel Toprak to SV Werder Bremen, as well as from Automobile GmbH, and the ten Champion Partners income from subsequent transfer deals. continue to contribute greatly to income from In the previous financial year, the players Maximilian advertising. Borussia Dortmund also added another Philipp transferred to FC Dynamo Moscow, Abdou sponsor for its youth programmes: adesso SE. Diallo to Paris Saint-Germain, Alexander Isak to Real Sociedad, Julian Weigl to Benfica Lisbon, Paco In addition to basic fees, advertising income also Alcácer to Villarreal CF, Jacob Bruun Larsen to TSG includes bonuses for taking third place in the table Hoffenheim, Sebastian Rode to Eintracht Frankfurt at the end of the season and the resulting automatic and Shinji Kagawa to Real Zaragoza. qualification for the group stage of the 2021/2022 Conference, catering and miscellaneous income UEFA Champions League, for reaching the knockout declined by EUR 11,479 thousand to EUR 6,531 stages in the UEFA Champions League, and for thousand (previous year: EUR 18,010 thousand) The winning the DFB Cup in the 2020/2021 financial year. COVID-19 pandemic and the resulting absence of spectators on match days had a negative impact on In financial year 2020/2021, income from TV income from hospitality and catering as well as on marketing once again represented the highest share advance booking fees for match day and season of sales (57.70%) and increased by EUR 16,819 ticket sales. 101
Annual Report 2020/2021 Page 100 Page 102