BORUSSIA DORTMUNDGmbH & Co. Kommanditgesellschaft auf Aktien, Dortmund The performance of the individual revenue items is Income from advertising described in the following: In the financial year ended, Borussia Dortmund Income from match operations increased its advertising revenue by 8.75% to EUR 106,577 thousand (previous year: EUR 98,005 Income from match operations decreased by EUR thousand), representing a share of 31.89% of total 31,956 thousand to EUR 554 thousand in financial revenue. year 2020/2021. Advertising income increased despite the Income from match operations for domestic restrictions on hospitality services and match day competitions declined by EUR 19,875 thousand to advertising due to the COVID-19 pandemic. Borussia EUR 544 thousand. Dortmund hosted 24 home matches in the season While the 2019/2020 season had seen twelve home ended, of which 21 were played behind closed doors matches played to almost sell-out crowds at due to the COVID-19 pandemic. Against this SIGNAL IDUNA PARK, during the 2020/2021 season backdrop, match-day advertising could not be the national and regional restrictions put in place compensated for fully and practically no advertising in response to COVID-19 meant fewer spectators was shown in hospitality. were permitted in stadiums, and then only for the first Bundesliga fixtures. Of the 17 Bundesliga home The increase was due primarily to the new matches hosted by Borussia Dortmund, only three agreements with the two primary sponsors Evonik (against Borussia Mönchengladbach, SC Freiburg Industries AG and 1&1 Telecommunication SE as and FC Schalke 04) were open to spectators, who well as with the equipment supplier Puma SE that were limited in number. were entered into on 1 July 2020. The holder of the stadium's naming rights, SIGNAL IDUNA, the sleeve The income from domestic and international cup sponsor, Opel Automobile GmbH, and the ten competitions decreased by EUR 10,648 thousand, Champion Partners continue to contribute greatly and all of these matches were held behind closed to income from advertising. Borussia Dortmund also doors. added another sponsor for its youth programmes: adesso SE. Borussia Dortmund generated income of EUR 9 thousand from friendlies and proceeds generated Furthermore, advertising income includes by the club's other teams in financial year bonuses for the third-place Bundesliga finish, 2020/2021 (previous year: EUR 1,442 thousand). which directly qualified the team for the group Unlike in previous years, the pandemic prevented stage of the UEFA Champions League in the the squad from travelling to Asia or the United 2021/2022 season, for reaching the quarter-finals States for preseason tours. of the UEFA Champions League in financial year 30th match day 31th match day 21 April 2021 24 April 2021 BVB - Union Berlin 2:0 VfL Wolfsburg - BVB 0:2 142 142
Annual Report 2020/2021 Page 141 Page 143