GROUP MANAGEMENT REPORT 2020/2021, for competing in the DFL Super Cup year (previous year: EUR 67,420 thousand). The at the beginning of the past season, and for increase of EUR 11,278 thousand is due to the reaching the final and winning the DFB Cup. higher performance bonus, since Borussia Dortmund amassed four wins and one draw in the Income from TV marketing group stage. In the previous year, Borussia Dortmund only managed three wins and one draw. In financial year 2020/2021, income from TV In addition, Borussia Dortmund reached the marketing once again represented the highest quarter-finals of the UEFA Champions League for share of revenue (55.86%) and increased by EUR the first time since 2017, although the team was 16,819 thousand year on year to EUR 186,655 knocked out of the competition following two thousand. TV marketing income from both domestic defeats to Manchester City. and international cup competitions rose. The income from TV broadcasts of Bundesliga matches Unlike in the previous year, Borussia Dortmund remained virtually unchanged. failed to win the DFL Super Cup, its first competitive match of the current financial year. Borussia Income from domestic TV marketing amounted to Dortmund reached the final of the DFB Cup, where EUR 97,826 thousand, up EUR 139 thousand against the team chalked up a resounding victory against the prior-year reporting period. RB Leipzig in Berlin. Income from domestic cup competitions thus amounted to EUR 10,131 Only 89.83% of the increase in distribution thousand (previous year: EUR 4,729 thousand). announced prior to the pandemic actually materialised at the end of the financial year. The Merchandising payouts for the 2020/2021 season were made on the assumption that match operations would Income from merchandising decreased by 1.96% continue uninterrupted in 2020/2021, the season to EUR 32,640 thousand in the past 2020/2021 would come to an orderly close and the marketing financial year. In the previous year, EUR 33,292 partners would pay the budgeted amounts in full thousand had been recognised for this item. The and on time. Since the distribution amount decrease in this revenue stream was only moderate fluctuated in the 2020/2021 reporting period, DFL despite the months-long closure of the fan shop in Deutsche Fußball Liga GmbH was ultimately forced compliance with the statutory provisions put in to reduce the income with respect to the planned place to contain the spread of the COVID-19 international TV marketing payouts. pandemic. The highest revenue growth was recorded at the online shop in Germany, which Income from international TV marketing for many customers visited as an alternative to making competing in the UEFA Champions League purchases in person. amounted to EUR 78,698 thousand in the financial DFB cup semifinal 32th match day 1 May 2021 8 May 2021 B Leipzig 3:2 BVB - Holstein Kiel 5:0 BVB - R 143 143
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