MANAGEMENT REPORT SALES TREND Borussia Dortmund generated sales of EUR 323,497 miscellaneous, and merchandising activities. thousand in the 2020/2021 financial year. The Income from advertising and TV marketing decline in income by EUR 118,629 thousand (26.83 increased year on year despite the severe percent) was due mainly to the drop in income restrictions as a result of the COVID-19 pandemic. from match operations, conference, catering, Sales in EUR '000 500,000 450,000 123,732 400,000 350,000 23,148 18,010 300,000 6,531 250,000 186,655 169,836 200,000 150,000 100,000 106,609 98,038 50,000 32,510 0 554 2020/2021 2019/2020 Transfer deals Conference, catering, miscellaneo TV Marketing Advertising Match operations 55
Annual Report 2020/2021 Page 54 Page 56