TV TV revenues experienced enormous marketing growth in recent years +10% UEFA +18% DFL nat. 42% DFL nat. 40% 48% UEFA Broadcasting Broadcasting Revenue YoY EUR Revenue CAGR 40% EUR (2020/21A) EUR UEFA 122m DFL int. (2018/20A) 170m 187m 26% 24% Cups nat. DFL nat. DFL int. 41% Cups nat. 18% 6% DFL int. 2% Cups nat. 11% 2% 2017/18A 2019/20A 2020/21A(1) Germany continues to be one of Europe’s largest football markets, and still has major growth potential. TV marketing makes up the largest share of sales in the 20/21 financial year with 56%.

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