Advertising Borussia Dortmund’s advertising offering grows internationally Advertising revenue Revenuein EURm 96.8 98.0 106.6 87.4 94.0 Bundesliga DFB / Champions league Variable jersey sponsorship Digital internationalization Marketing campaigns (1) Innovative main sponsorship Digitally overlaid banners to Players of Borussia 2016/17A 2017/18A 2018/19A 2019/20A 2020/21A with two jersey sponsors per target international TV Dortmund make frequent High growth potential by expansion sporting competition audiences advertisements with our of sponsoring/VIP hospitality partners marketing and international digitalization