German football is a must-watch in the community (1) (2) Bundesliga stadium views and total broadcasting-revenue of Bundesliga clubs Views in m; revenue in EURm 14.0 Revenue Views 1,600 ▪ 2.5x broadcasting revenue 1,400 growth from 2009-2020(2) 13.5 1,200 13.0 1,000 ▪ Representing a 8.7% CAGR 800 over a 11-year period(2) 12.5 600 12.0 400 200 11.5 0 09' 10' 11' 12' 13' 14' 15' 16' 17' 18' 19' 20' The German Bundesliga remains the best attended European league, with average crowds of over 43,000 in 2018/19(1)