German football can reach international markets Country EUR 3.4bn Broadcasting EUR 2.0bn revenue (2020-21) EUR 1.4bn EUR 1.3bn EUR 1.2bn % international 45.6% 43.8% 19.4% 27.6% 6.5% share(1) The German Bundesliga still faces an untapped potential in its international market penetration: current international share only 19.4%, opposed to the Premier League’s and LaLiga’s 45.6% and 43.8% international share, respectively