New participants entering the market will accelerate the structural shift in demand and professionalisation New player in non-traditional content … alongside increasingly high caliber entering the market… investors CVC Capital and Advent International acquire a 10% The Friedkin Group announced the acquisition of an stake in a new Serie A media unit(1) 86.6% stake in A.S. Roma and that it will launch a Nov Aug LaLiga has agreed to a EUR 2.7bn deal in which CVC Capital Aug mandatory tender offer upon the publicly held 2020 2021 Partners will hold a 10% stake in its operating business 2020 ordinary shares DAZN obtained the rights to 106 Bundesliga matches US private equity giant Silver Lake invested USD 500m for each of four seasons starting 2021/22 in city Football Group, owner of Manchester City Jun Aug DAZN secured exclusive German rights to 121 UEFA Champions Nov amongst other clubs 2020 2020 league matches for each of three seasons starting 2021/22 2019 Amazon acquired exclusive German rights to 16 Champions Elliott Management, an American hedge fund that had League matches a season for three seasons starting 2021/22 previously provided a loan of EUR 300m, assumed Dec Jun Amazon also obtained the right to show 20 Premier League Jul control of AC Milan in July 2019 2018 matches for each of three seasons starting in 2018/19 2018 Facebook secured exclusive rights to 32 UEFA Champions League matches for three seasons starting 2017/18 Chinese retail giant Suning acquired a majority stake Aug Oct Facebook also secured rights to 46 (27 exclusively) Copa Jun in Inter Milan 2018 2018 Libertadores matches for each of three seasons starting ‘18/19 2016